I’ve had my eye on the Leica Q ever since it was released in 2015. Just couldn’t discern if it would meet my needs for capable and reliable compact camera.
When the Leica Q arrived a couple of weeks ago, I decided to produce my very first unboxing video. I’ve never made one before, always considered them a little nerdy – ritualistically perverse, even. But the temptation was just too hard to ignore. I wanted to share the experience of how meticulous thought-through and beautifully packaged the camera was when it arrived. Turned out that it was not very dissimilar from the way Apple presents its products. Question is, who’s been taking cues (pun intended) from who?