About a month ago, I saw the gray version that Leica released earlier this year somewhere online and fell in immeddiately in love with how it looked. I was initially a bit concerned about the relatively wide field of view. I’ve not used a camera with a 28mm fixed lens for a long time. I’ve been choosing my 35 mm f/1,4 for most work related shoots this past year – including for the vast majority of all portraits in my most recent book, We are Malmö Opera.

When the Leica Q arrived a couple of weeks ago, I decided to produce my very first unboxing video. I’ve never made one before, always considered them a little nerdy – ritualistically perverse, even. But the temptation was just too hard to ignore.  I wanted to share the experience of how meticulous thought-through and beautifully packaged the camera was when it arrived. Turned out that it was not very dissimilar from the way Apple presents its products. Question is, who’s been taking cues (pun intended) from who?