March 23, 2019
The Boring Apple
The Boring Apple
Our daughter Elle will only eat a type of Apple called “Jazz”. I’m not that picky. But the only apple I am dependent on is the one headquartered in Cupertino, California. My everyday tools, hardware and software, depend on Apple Inc’s ability to make stuff that let’s me (and my clients) envision creativity. Lots of things changed after Steve Jobs passed in 2011. Financially, the company is in tremendous shape. Product wise, there’s not been much to talk about, except maybe the Airpods. And you know Apple isn’t innovating much anymore when the entire “applesphere” gets worked up and giddy about an incremental (= lackluster) update to the boring iPad Mini and the long overdue Airpods…
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