I just have to get this off my chest. At times, I worry too much about how rapidly our environment is changing and how dismal the forecast for the future is. Mostly, I worry about how drunk with apathy we all seem to be and that it’ll be too late to react once we finally sober up. One of my most pounding questions is what’s going to happen when all the billions of people on Earth (7.700.000.000 and counting) – not just those that can afford to today – decide it’s imperative to happiness to fill all our closets with dozens of outfits, our homes with umpteen electric and electronic appliances and then furnish and refurnish our living spaces every three to four years with new furniture and decorations? Or, should I just not care and let folks in the future deal with this? I don’t think so. Especially after watching this incredibly interesting, albeit very upsetting Netflix documentary (episode 3) that unveils the horrific level of public deceit, disingenuous PR responses, and general corporate trickery of IKEA.

Like none before it, this documentary makes it crystal clear to me that the Swedish “fast-furniture” behemoth is nothing less than a ruthless, profit-hungry, bad actor with a diabolical business model which is slowly but surely killing the planet and designing as well as manufacturing and selling products that are indirectly causing deaths among its tiniest and most innocent end-users. There are other bad actors out there, but none as mindbogglingly fake, two-faced and cynical as IKEA. And none that dominates the “fast-furniture” segment as much.

Honestly, anybody that believes what they hear from corporate IKEA about being “forest positive”, that the company actually cares about “the many people”, or, that they are genuinely interested in becoming a more eco-friendly, sustainable corporate citizen, is either unbelievably naive or, working at or for the company. Which in essence means they’ve been affected by an illusionary ideology purposely designed to brainwash and immerse employees in the company’s shiny, blue and yellow distortion field.

I’ve felt this way for a while, but now I really feel disgusted for having consulted for them several years ago. I will do my utmost to never enter any of their big box stores again and urge you, dear reader, to take a stance, show some integrity and demand that IKEA takes criticism like what the documentary unveiled, seriously. If you really care about the environment and the future of our children and their children, watch the documentary and then through your consumer choices, force companies like IKEA to be accountable for past and future actions.

#ikea #ikeaofsweden #interikea #sustainability #forestdestruction #romania #cheapfurniture #corporatevillain