I shot this about 10 years ago in northern Italy. We were there to research a story about Bergamo for a Swedish travel magazine (Allt om Resor) and relished in great food and drink during the entire week. Best of all was the abundance of gelato shops and best of the gelato shops gelato was – and still my favorite – pistachio flavored gelato. I mention this since I’ve just been hired to produce an inspiring short film about a brand new gelato brand, made in Sweden with Italian ingredients and an old school, traditional recipe. I was provided with a sample after meeting with the client and can vouch for that their gelato would compete extremely well amongst the best gelato made in Bergamo or elsewhere in Italy.