We spent last night in Österlen after meeting with buyers at bookstores and specialty shops scattered across a few villages in southeastern Sweden.

So far, both Årstider in Södra Mellby and Simrishamn Bokhandel have purchased my photography book, Österlen, and are now offering it to their esteemed customers.

This time of year, before the tourist season begins properly, is the best time to visit Österlen.

Speaking of which, pre-tourist season travel, anywhere in the world, is still the way to go, though that strategy is clearly becoming less strategic as more and more people are discovering the benefits of visiting places when prices are lower and crowds are smaller.