Elvis is in the Building

For more than a year now, I’ve been contracted to shoot PR and marketing photos of Scandinavia’s most spectacular hotel, Clarion Hotel & Congress Malmö Live. I’ve shot food, drinks, rooms, suites, bars and a whole bunch of other particulars – both throughout the final months before the grand opening and for the first six months afterwards.

One of many individual projects was to help market the hotel’s very first Christmas show. So, I scripted, filmed and produced the broadcast commercial and shot a slew of Press and PR images to help the marketing team generate interest and help sell tickets. The show has been sold out for quite some time now and I saw the first of four shows the other night. It’s certainly one of the most spectacular shows I’ve ever seen and surely one of the biggest productions ever produced in Malmö. I was invited as a guest, but after eating a belly full of sumptuous American and Swedish inspired Christmas food, I just couldn’t sit still. Above is one of the shots I got with my phone. Couldn’t make up my mind which I was more impressed with; my camera phone’s ability to shoot decently in such relative low light or the show’s Vegas level production.