Last week, I was hired by one of the world’s leading tire manufacturers for two outdoor, advertorial shoots in southern Sweden. The theme was centered around testimonials from reps of two trucking companies – both heavy users of the brand’s winter tires.

As the assignment took place during late April in Sweden, achieving the right meteorological circumstances wasn’t too much of a problem. In fact, during the course of the day, my assistent Jakob and I had just about every kind of downfall known to man: rain, snow, sleet and hale. Fortunately, there were a few precious dry moments for the required portrait and landscape images.