Anna E Tapestry

Basically, there are three main genres of photography: EDITORIAL (telling a story as objectively as possible = minimum of post production/enhancements), COMMERCIAL (suggesting a mood, selling a product or a service = lots of post production/alterations and enhancements) and FINE ART PHOTOGRAPHY (more or less anything goes).

My work takes me – not entirely unlike a creative nomad – between all of the above. My FINE ART work is becoming increasingly important to me. But measured in time, I often have to sacrifice my personal projects for the commercial (bread winning) work. Which is okay. For now.

However, I am aiming to spend more time with projects that offer more creative longevity and longer-lasting fulfilment. And I’m pretty sure this is a natural progression for most creative folk.

First off, you’re just so friggin’ excited and curious – almost childishly enthused about all the genres, sub-genres and any creative challenge that gets thrown your way. Obviously, this provides a ton of experience, but can also wear you down – both physically and creatively.

I’ll likely never be a war photographer, work in pornography or venture into the depths of oceanic photography. But I do hope to eventually find time to focus more on less. To spend weeks or maybe even months on a single project – or, why not a single image!

As part of a creative exercise, I had the opportunity to photograph one of Sweden’s best Triathlon athletes, Anna Eriksmo a few weeks ago. We really took our time during the shoot, finding the right light, the right angle and the best lens and so forth.  I’ve since then gone slow whilst testing different approaches how to visualize the results of the project. The above image, ANNA E TAPESTRY,  is just one of several that will eventually find its way into the gallery.