Wine Radical Schneider

Wine Radical Schneider

I’ve known Erik Schneider, his wife Mia and their family for as long as we’ve been living in Malmö. Like myself, Erik has an ethnically eclectic background. His interest and knowledge about all things wine has not only earned him a respected reputation among colleagues, peers and restauranteurs, late last year, it also awarded him the prestigious title of “Sweden’s Sommelier of the Year”.

So, when Erik called to hire me for a conceptual shoot on the ice covered shores of Ribersborg with Västra Hamnen in the background, I put everything else aside and headed out into the cold but sunny afternoon to execute his concept.

Erik’s day-to-day gig is managing his extremely popular wine bar, l’enoteca in Malmö’s old town.