Joakim-Lloyd-Raboff-Kortfilmproduktion

New site for my short films

Might need a few minor tweaks, but in essence, my new short film focused site, www.kortfilmsproduktion.se is now live. It’s in Swedish, because though I’d love to work even more abroad, the reality is my work comes from domestic, local companies and organizations, most of which are right here in Malmö.

Over the last few years, I’ve produced a bunch of advertising and marketing videos for my clients. Four that I know of have been broadcast on regional television (TV 4) and the rest were uploaded to corporate websites and pushed out through social media channels.

Being born and – at least in my most formative years – raised in Hollywood (West Hollywood), I guess it was inexorable that I’d one day end up working with motion pictures. My parents did so for a while in the late 1950s and in the mid 1980s, my brother Tyko and I both worked on a few of that decadent decades most commercially successful TV shows, including, Cagney & Lacey, Moonlighting and Hunter. I particularly remember one episode of Cagney & Lacey that took place in a nightclub somewhere in North Hollywood and where one of my favorite musical artists, Chaka Khan had a cameo guest appearance. I was an extra on the set and my “role” was simple; get Chaka Khan’s autograph. We must of re-done the scene ten times and for every new take, I had to walk up to Chaka, who was sitting on a barstool next to a tall, round table just off the dance floor, and ask for her autograph. Before the eight or ninth take, I wrote on the cover of the autograph pad, “I’m going to go crazy if I have to do this again”. When Mrs Khan saw my little comment, she looked up at me, smiled warmly and wrote, “ME TOO!!! on the pad. I might still have that pad somewhere in the archives.

Working as a non-union extra and stand-in back in 1986 was interesting, albeit a bit boring. Hours were long and after a while, the dream of being “discovered”, offered a role as a cast member and membership into the Screen Actors Guild, waned. Still, the experience opened my mind to how intriguingly complicated it was to produce films, television shows and commercials. And just how much the initial, rudimentary concept of storytelling through moving pictures had evolved. Back in those days, everything was captured with either film stock or directly to video tape, all depending on what the budgetary constraints were like. I am convinced that my current iPhone offers better resolution and dynamic range than the video cameras used on Cagney & Lacey or Hunter did.

My unique selling point as a producer of short films is that I’m like a Swiss army knife, or, a Leatherman if that’s your preference. While most film production companies need up to a half dozen employees for each small assignemnt – and charging an arm and a leg to produce it – I usually only need one assistent to get more or less the same results. But I’m not comparing quality here. It’s just that when film projects get too complicated, i.e. overstaffed and exuberantly expensive, it’s usually because there are more people involved than the project really demands. So now I’ve got this website for clients that have come to this exakt same realisation.

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