Mumsfilibabba Caramel


There is no fair way to translate the Swedish expression, “Mumsfilibabba”. At least I can’t find one that does it justice. Mumsfilibabba is used as a playful way to verbally pronounce when something tastes extraordinarily great. Usually confectionery.

When Nina, a fellow freelancer and long-time friend of the family, decided to commercially pursue one of her many passions, developing and marketing homemade, naturally flavored caramel, both Charlotte and I applauded her entrepreneurship and decided to support the project. The photo above, shot with the “Q” on our dining room table with LED lights from Rotolight, is just one of the many available flavors.

As you, tender reader, might of guessed, after the shoot, I tossed back a few of these tasty temptations. And yes, they taste absolutely wonderful.

I’m not much for sweets these days, but as a child, I endulged in all kinds of sugary candies, including, but not limited to the ubiquitous Tootsie Roll. Especially during the fall and leading up to Halloween where Tootsie Rolls were among the most popular treats neighbors would offer us kids when being “trick or treated”. And while Tootsie Rolls are a peculiar hybrid of taffy and caramel, Nina’s Mumsfilibabba are made from a secret recipe with ingredients that result in unapologetically bonafide caramels. She’s already soft-launched Mumsfilibabba, so check it out here.